Vanessa’s Resume

You can view a PDF version of my résumé here.

Professional Summary

Results-driven digital marketing strategist with 10+ years of experience in brand visibility, audience engagement, and data-driven campaigns.

Core Skills

• Paid Digital Advertising (Google, Meta, and Amazon Ads)
• Content Strategy & Content Creation
• SEO & Website Optimization
• Email Marketing & Automation
• Social Media Management
• Video Production & Editing
• Graphic Design (Adobe Creative Suite, Canva)
• Project Management & Team Leadership

Education

Degree Year College / Department Institution
English Literature 2008 – 2012 English Cal State University, San Bernardino
Masters of Science, Digital Marketing 2023 – 2025 College of Business Administration Cal Polytechnic University, Pomona

Work Experience

Associate Director of Communication, GIA

October 2022– Present

  • Managed $150K paid advertising campaigns for a financial aid initiative, optimizing ad spend.
  • Led content strategy and website development for organizational websites.
  • Analyzed engagement data to refine communication strategies and enhance campaign.
  • Created newsletters and thought leadership articles to improve stakeholder engagement.
  • Directed podcast production and promotion, expanding brand reach.
  • Produced and edited video content, enhancing storytelling across digital platforms.
  • Designed high-impact marketing materials, including digital and print collateral.
  • Mentored intern team, fostering marketing skills and professional development.

Digital Marketing Specialist, LifeStream Blood Bank

Jan 2021 – Oct 2022

  • Led a major website redesign, improving user experience and brand presentation.
  • Managed social media strategy and digital visibility, boosting engagement.
  • Created compelling content and graphics for cross-platform marketing.
  • Developed email marketing campaigns, maximizing donor retention.
  • Increased donor conversions through targeted social media marketing.
  • Recognized with multiple Healthcare Digital Marketing Awards for campaign success.

Marketing Communication Coordinator, CEN. LLC.

March 2019 – Dec 2020

  • Crafted compelling copy and marketing materials to boost brand awareness.
  • Spearheaded marketing campaigns, increasing audience engagement.
  • Created compelling content and graphics for cross-platform marketing.
  • Assisted in video content creation, improving storytelling and user engagement.
  • Boosted social media followers by 30% through strategic content initiatives.

Marketing Coordinator,Children’s Fund

April 2018 – March 2019

  • Spearheaded key donor outreach through strategic communication.
  • Functioned as primary graphic designer, producing both print and digital materials.
  • Authored and refined press releases, newsletters, and various promotional materials.
  • Managed and updated organization’s website, ensuring fresh and relevant content.
  • Ensured brand consistency across all marketing materials and platforms.
  • Created video content for social featuring staff, donors, and clients.

Marketing Coordinator, LifeStream Blood Bank

Jan 2021 – Oct 2022

  • Crafted compelling graphics for diverse marketing campaigns across social, web, and print.
  • Leveraged e-blasts and text message reminders, optimizing engagement for blood drives.
  • Employed analytical skills to monitor and adjust campaign strategies.
  • Fostered team synergy between marketing and recruitment to enhance communication.

Communications Manager, Catholic Charities San Bernardino & Riverside Counties

Jan 2021 – Oct 2022

  • Developed media strategies to engage stakeholders.
  • Drafted and distributed press releases.
  • Designed donor appeals, brochures, event programs, and ads.
  • Filmed and edited parenting resource videos on safe/unsafe touch.
  • Updated organizational website and contributed to its redesign.